Case:
OJO Eyewear south east asia required a paper bag design in conjunction with their new branch opening in Manila.
Solution:
Each side of the bag featured a different design.
The first side featured a slogan which doubled as a teaser. Elements of the OJO logo are incorporated into the slogan's typeface.
The other side of the bag featured a spectacle icon, connecting to the bag handle. The icon hints shoppers of the product being sold.
